No Logo

No Logo

Taking Aim at the Brand Bullies

Book - 2000
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The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
Publisher: [S.l.] : Random House, c2000
ISBN: 9780676972825
0676972829
Branch Call Number: 338.88 Kle 3558ad 1
Characteristics: xxi, 490 p. :,ill. (some col.)

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alexvdbroek
Aug 15, 2018

Naomi Klein is amazing. Her books are amazingly well researched. They are easy to read and access. If you ever wondered why people still buy Nike shoes even whilst knowing they are made in factories with extremely poor working conditions should read this book.

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