The Influential Fundraiser

The Influential Fundraiser

Using the Psychology of Persuasion to Achieve Outstanding Results

Book - 2009
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How to apply the latest developments in psychology and neurology for better fundraising and influencing skills

Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.

Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom′s largest nonprofit management consultancy and training organization.
Publisher: San Francisco, CA : Jossey-Bass, c2009
Edition: 1st ed. --
ISBN: 9780787994044
0787994049
Branch Call Number: 658.15224 Ros 3558ad 1
Characteristics: xxiii, 295 p. :,ill
Additional Contributors: Segal, Clare 1957-
Alternative Title: Influential fund raiser

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